Original 1980 Air France Travel Poster by Roger Bezombes

Original 1980 Air France Travel Poster by Roger Bezombes

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Date: 1980

Size: 24" x 39.5" (61 x 100cms)

Condition A+, newly linenbacked.

Artist: Roger Bezombes (1913-1994) Bezombes has designed a monumental mural for the Paris Radio Symphonic Auditorium as well as tapestries woven at the Gobelin and Aubusson tapestry works.  In addition to illustrating books, the artist has written L'EXOTISME DANS L'ART ET LA PENSEE (Elsevier, pub.).  Bezombes' works of art have been exhibited throughout the world, including shows at the Musee de la Monnaie de Paris; Musee Rodin, Paris; Biennale des Arts Graphique, Brno, Czechoslovakia and Aberdeen and Leeds, England.  His paintings and graphics are in the permanent collections of the Musee National d'Art Moderne and Bibliotheque Nationale, Paris and the Musee des Beaux Arts, Dijon, France.

Description: An Air France poster that turns the traditional Air France poster art on its head. If the goal of an advertising poster is to create brand awareness and increase word-of-mouth advertising, then this poster (one of a series of 12) succeeds.

Influenced by surrealist artists like Dali and Braque, Bezombes used symbols and motifs of destination countries in his posters. A multifaceted sculptor, painter and graphic designer, Bezombes was a bold choice for Air France as the posters he created caused as much controversy as they did conversation.